A Comprehensive Overview of All " deadlines ": How the LOOPING GROUP Manages Its contract management

"ContractHero was the ideal solution for us—intuitive and focused precisely on what we really needed. We are very satisfied and particularly appreciate the continuous development of the tool."
Annika Renges
Director Business Affairs, LOOPING GROUP
100 %
Overview of all contracts
0
Missed
deadlines
3
Departments work within the system

Centralized contracts, less effort, more efficiency. Find out how the LOOPING GROUP optimized its contract management with ContractHero, reliably adhered to deadlines and significantly reduced its administrative workload. Thanks to centralized digital filing, automated reminders and smart workflow management, the company was able to increase efficiency and avoid unnecessary contract renewals.

About the LOOPING GROUP

The LOOPING GROUP is a brand media house specializing in digital transformation, communication, and marketing with around 100 employees. The LOOPING GROUP includes the agency subsidiary LOOPING ONE and the publishing subsidiary Beautiful Minds Media. It has offices in Munich, Hamburg, and Berlin, and supports companies with customized solutions in the areas of digital marketing, content creation, and communication strategies.

In 2022, the LOOPING GROUP decided to introduce ContractHero as a solution for the centralized and transparent management of its contracts.

Annika Renges
Director Business Affairs, LOOPING GROUP

Challenges

Decentralized contract storage and lack of overview

Before ContractHero was introduced, the LOOPING GROUP’ contract management s were organized across various, unconnected platforms such as SharePoint, Excel spreadsheets, and personal folders. The contracts—including service provider agreements, lease agreements, internet service agreements, and IT subscriptions—were scattered across multiple systems and folders, making them difficult to locate and edit. This became particularly problematic when employees left the company, as missing information often had to be painstakingly and time-consumingly reacquired in such cases.

"We entered deadlines in calendars and shared them with others, but it was always person-related. If someone left the company, we had to start all over again. It was very tedious as all contracts were tracked and maintained manually."

Annika Renges, Director Business Affairs LOOPING GROUP

Failure to comply with the " deadlines " and inadequate monitoring of deadlines

One of the biggest challenges was keeping track of the numerous deadlines. Without a centralized solution, it was difficult to keep track of all contract deadlines, which meant that some were occasionally overlooked. Late notices of termination not only resulted in unnecessary costs—they also meant that opportunities for optimization through timely reviews and renegotiations were sometimes left untapped.

Inefficient working time management and manual processes

The lack of an automated solution led to redundant manual processes that were very time-consuming. Employees had to search for contracts, monitor deadlines , and assign tasks manually, which resulted in a higher error rate and unnecessary workload. This made collaboration between departments more difficult, as each department used its own systems and there was no unified overview.

"It was very time-consuming to do the same tasks manually over and over again and to rely on the memories of individuals. We didn't have a clear overview of the tasks and there were often delays if someone dropped out or made changes."

Annika Renges, Director Business Affairs LOOPING GROUP
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Solutions with ContractHero

Central storage and overview

With the introduction of ContractHero, all contracts are recorded and managed in one central location. The tool allows contracts to be easily uploaded and securely stored so that all relevant documents are accessible at all times. This central digital filing system not only saves time when searching for contracts, but also ensures that all departments always have access to the latest information. The LOOPING GROUP now has a complete overview of all contracts, which has significantly reduced the administrative workload.

"It saves time and, above all, it has become much easier to find contracts. You no longer have to search through different filing systems. Once uploaded, all documents can be found quickly and are accessible to all relevant employees."

Annika Renges, Director Business Affairs LOOPING GROUP


Reliable deadline monitoring thanks to smart automation

A key feature of ContractHero is automated deadline management —and this is precisely where the LOOPING GROUP has achieved a real gain in efficiency. The system automatically reminds users of upcoming termination or renewal dates and informs all relevant persons in a timely and reliable manner. This means that no important deadline goes unnoticed, even in the event of absences or vacation periods within the team. In addition to avoiding unnecessary contract renewals, the new deadline management system achieves one thing above all else: planning security and the ability to make informed decisions in a timely manner.

"The reminders ensure that no deadline is overlooked, even if someone is on vacation or absent. This gives us the space to make decisions at an early stage and avoid unnecessary costs."

Annika Renges, Director Business Affairs LOOPING GROUP

Efficient task management and better internal processes

Beyond simple deadline monitoring, ContractHero's workflow management has helped the LOOPING GROUP to significantly streamline internal processes. Tasks related to contracts—such as approvals, renewals, or changes in responsibility—can now be clearly structured and automatically assigned to the right people or teams. This minimizes queries, reduces coordination efforts, and ensures that no to-dos get lost in day-to-day business. Especially in cross-departmental collaboration between IT, finance, and back office, centralized task management creates more clarity, better traceability, and a uniform working basis.

"I no longer have to keep track of all the tasks myself. The tool reminds me and my team of everything and ensures that tasks are completed at the right time."

Annika Renges, Director Business Affairs LOOPING GROUP

Results

100%
Overview of all contracts
0
Missed
deadlines
3
Departments connected and linked

100% transparency and a centralized overview
With ContractHero, the LOOPING GROUP now has a complete overview of all contracts for the first time. Thanks to centralized digital storage, all documents are easy to find and accessible to all relevant employees at any time. This not only makes day-to-day work easier, but also significantly reduces the time spent searching for and managing contracts.

deadlines Under Control – Never Miss a Renewal Again
Thanks to ContractHero’s automated reminder features, missing notice periods is a thing of the past. The LOOPING GROUP is now notified in a timely manner when a contract needs to be reviewed, terminated, or renewed. This provides greater control over contract terms, avoids unnecessary costs, and creates room for early strategic decisions.

Optimized processes and improved collaboration across all departments
The introduction of ContractHero has also noticeably improved cross-team collaboration. Departments such as IT and finance now access a shared database, reducing coordination efforts and speeding up processes. Tasks are automatically assigned and responsibilities clearly defined, resulting in greater efficiency and a significant reduction in the daily workload.

Conclusion: More efficient processes, clear responsibilities, full control

ContractHero has helped LOOPING GROUP to take its contract management to a new level. Thanks to centralized digital filing, automated deadline management and improved workflow management, the company has not only been able to reduce its administrative workload, but also ensure that no deadline is overlooked. In addition, the tool actively contributes to risk minimization - by creating transparency, clearly assigning responsibilities and enabling timely decisions. ContractHero has enabled LOOPING GROUP to work more efficiently, save costs and improve collaboration between departments.

“ContractHero was the ideal solution for us—intuitive, straight to the point, and focused exactly on what we really needed: streamlined, efficient contract management without distracting extra features. We’re very satisfied and especially appreciate the tool’s ongoing development, which keeps making it even better.”

Annika Renges, Director Business Affairs LOOPING GROUP

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Frequently asked questions

What measurable results has the LOOPING GROUP achieved with ContractHero?

With ContractHero, the LOOPING GROUP has reduced unplanned renewals and missed termination deadlines by 95 percent. In the first year, the company realized savings of 100,000 euros through better terms, fewer automatic renewals, and greater cost control. In addition, the review and approval time was reduced by 90 percent. At the same time, the LOOPING GROUP now has a 100 percent overview of all contracts and no missed deadlines.

How did the LOOPING GROUP improve contract search and storage with ContractHero?

Before ContractHero, contracts at the LOOPING GROUP were scattered across multiple filing systems. As a result, searching for contracts was time-consuming, and information was not consistently available. With ContractHero, contracts are managed centrally in a contract overview. Contracts can be searched for using full-text search and filters, and relevant contract data is stored in a structured manner. This makes contracts easier to find and ensures that decisions at contract management are based on a consistent set of data.

How does ContractHero ensure that notice periods and contract terms are no longer overlooked?

ContractHero takes care of deadline monitoring in contract management. Notice periods and renewal dates are recorded centrally and sent as reminders to the responsible persons. This allows the LOOPING GROUP to remain operational even during vacations or absences, avoids unnecessary renewals, and enables decisions to be made in a timely manner.

How did the LOOPING GROUP improve the organization of tasks related to contracts?

The LOOPING GROUP uses task management to clearly structure approvals, renewals, and changes in responsibility. Tasks are assigned to the responsible persons or teams and can be tracked. This reduces queries, speeds up processes, and strengthens cooperation between IT, finance, and back office.

Why is contract management particularly important to the LOOPING GROUP as a brand media house with about 100 employees?

As a brand media house with approximately 100 employees, the LOOPING GROUP manages many recurring contracts, such as service provider contracts, lease agreements, internet service agreements, and IT subscriptions. Without a centralized view of contracts, deadlines and costs can quickly get lost in decentralized filing systems. ContractHero creates a unified contract management system and makes contract terms, notice periods, and responsibilities easier to manage.